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Unit 1: Emerging Trends
Contemporary Issues in Marketing
and Consumer Behaviour
Unit 2: Analysis and Decision
Strategic Marketing |
Strategic Marketing Decisions |
Entrepreneurs |
Total Relationship Marketing |
Customer Relationship Management |
Influencer Marketing |
Marketing Strategy Masterclass |
From Brand Vision to Brand Evaluation |
Strategic Marketing Management |
Strategic Marketing Planning |
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Unit 3: Marketing Leadership and Planning
Marketing Plans |
From Brand Vision to Brand Evaluation |
Creating Powerful Brands |
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Unit 4: Managing Corporate Reputation (No Elsevier texts are core or recommended reading for this unit) |
