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Unit 1: The Marketing Planning Process
The Official CIM Coursebook
The Marketing Planning Process
by Phil Megicks, Ray Donnelly and Graham Harrison
Publication Date June 09
Recommended Reading |
Strategic Marketing |
Marketing Plans |
Market Segmentation |
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Unit 2: Delivering Customer Value through Marketing |
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The Official CIM Coursebook
Delivering Customer Value through Marketing
by Colin Linton and Ray Donnelly
Publication Date June 09
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Revision Cards
Delivering Customer Value Through Marketing
by Colin Linton and Ray Donnelly
Publication Date Oct 2009 |
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Recommended Reading |
Key Account Management |
Key Account Plans |
Total Relationship Marketing |
Customer Relationship Management |
Internet Marketing |
Influencer Marketing |
Marketing Communications |
The Multichannel Challenge |
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Unit 3: Managing Marketing
The Official CIM Coursebook
Managing Marketing
by Andrew Sherrat, Francis Nicholson and Richard Meek
Publication Date June 09
Recommended Reading |
Managing Marketing |
Relationship Marketing |
The Committee Enterprise |
Management Teams |
Team Roles at Work |
Accounting in a Nutshell |
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Unit 4: Project Management in Marketing
The Official CIM Coursebook
Project Management in Marketing
by Frank McKee, Elwyn Cox, Matthew Housden and Lynn Parkinson
Publication Date June 09
Recommended Reading |
Marketing Finance |
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