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Unit 1: Marketing Essentials
The Official CIM Coursebook
Marketing Essentials
by Jim Blythe
Publication Date Jul 2010
Recommended Reading |
Marketing in a Nutshell |
Marketing Concepts |
Marketing Graffiti |
Marketing Briefs |
Marketing |
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Unit 2: Assessing the Marketing Environment |
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The Official CIM Coursebook
Assessing the Marketing Environment
by Diana Luck
Publication Date Aug 2010
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Revision Cards
Assessing the Marketing Environment
by Diana Luck
Publication Date Oct 2009 |
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Recommended Reading |
Business Environment |
Organisations Business Environment |
Marketing Graffiti |
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Unit 3: Market Information and Research
The Official CIM Coursebook
Market Information and Research
by Matthew Housdon
Publication Date Jul 2010
Recommended Reading |
Marketing Concepts |
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Unit 4: Stakeholder Marketing
The Official CIM Coursebook
Stakeholder Marketing
By David Harris, Neil Botten and Julia McColl
Publication Date Jul 2010
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